Jupiter and the Giraffe have combined their knowledge of brand and website strategy workshops into what we call “Lean App Strategy”. We use a tried, a tested and refined method to gain valuable insight into a business. We can then use that information to scope a website or app project.
The documentation that follows Lean App Strategy is designed so that it empowers every step of the web/app development process. Design, development, copywriters and any creative team members will have a thorough idea of the journey they are about to embark on and why they are doing it.
Businesses have remarked at how insightful and useful the session was in thinking about their own business which, to us, is a very important part of Lean App Strategy.
Lean App Strategy?
Lean App Strategy is a workshop between carefully selected team members of Jupiter and the Giraffe and the stakeholders of your project. Ideally, a CEO should be present as we believe a business's vision and brand lay heavily within them, a product owner (marketing VP, project manager, someone who represents the business and will be making the final decisions throughout the project) and anyone else whose input is needed on the project. Anyone who has direct contact with your customers is essential too as we’ll be getting into what your customers say and think about you.
From our side, we provide at least 1 facilitator and one assistant.
Depending on who is executing the project, leads from the design and development teams may choose to be present too.
Lean App Strategy?
Lean App Strategy is anywhere! We run the workshop completely remote and we encourage you to do the same (even if you operate in the same location). This is so that we can all equally participate in the session.
Given it’s remote please do your best to make sure you’re in a quiet, well-lit space. Points if you have headphones, microphones and a decent camera. Extra points if you look fabulous (darling).
Lean App Strategy?
Lean App Strategy can take as little as 4 hours up to as many as 8. This all depends on how many voices need to be heard (stakeholders). We try and timebox all the activities to keep it “lean”. We may add up to 2 hours per stakeholder to our base 4-hour session. We take regular breaks and never exceed more than 4 hours in a single day for your own sanity.
We use Miro as our tool to run the workshop so by everyone also acting out remotely (as mentioned previously) we can all participate in the online activities. Don’t worry if you don’t know what Miro is, we’ll take you through everything you need to know and by the end, you’ll love it just as much as we do!
To host the VoIP call we use Google Meet or Zoom. This is to enable recording of the session (something Miro doesn’t yet enable).
Both of these pieces of software are web-based so you don’t need to download anything unless we use Zoom.
Lean App Strategy is broken up into 4 key areas:
Business, Brand, Goals & Technology.
Sitemap is only necessary for websites.
All timelines are assuming 2 stakeholders.
Please take the time to think about these areas before the session as it will help you participate in the activities.
Business (1 hr)
In this segment, we ask you three simple questions. Why THIS, why NOW and why YOU! We also take a look at your businesses goals and objectives. This is so that we understand more about your vision for this app, why it’s necessary and how its features and functionality can fall in line with what your business is set out to do.
This is also an opportunity to take a look at your competitors and learn from them. What is working and what isn’t? If you already have a website or app, let’s take a look at that too.
Users (1.25 hr)
In the users’ segment, we get to know the users of your product. Who are they, what are they doing, what’s their pain and what are their goals? From this information, we build out user personas. We are then able to get a better idea of what they are trying to achieve so that we can design something that best suits them. It’s important that we remember that a website or app is for the users, not the business and so that’s why we require someone who knows the customers and their pain-points in the session.
With these pain points in mind, we can then map features to them in order to better serve the users.
Brand (1.5 hr)
“Brand” is all about you and your values. What you stand for, how you act and speak. This is often the most insightful area for our customers as this section reveals things about their business they haven’t thought of before. Here, we use words to describe different aspects of your brand personality and use that to really define your position in the market.
This section fuels the design and aesthetics of the website or app but is also insightful in giving us a “moral compass” when it comes to feature decisions down the road.
Technology (1 hr)
In the technology section, we discuss the technological ecosystem around your app or website. What systems must we support? What features are a dead cert? Should we support any particular browsers or platforms?
Existing data is great to hear but we can make assumptions if that information isn’t accessible.
Sitemap (1 hr)
For websites, content and copy is the most important thing and a necessary thing to get right before touching the design. Defining the keywords and purpose of every page before diving into the general layout and user flow is something we don’t necessarily want to finalise but we at least want to get 80% of the way. We do that in a specially designed exercise which combines expert UX and sales copywriting in order to give a seamless user experience as well as persuasive copy that converts.
From working on this framework with you, we’ll define the sitemap pages and general page layout and function.
Wrapping Up (15 mins)
We finish the session by outlining KPI’s where we can identify areas we are able to demonstrate that our work and the project (your project) is a success.
What’s the Outcome?
From this session (which is entirely recorded) you will receive the recording, a summary of the session which will contain thoughts and insights gained from us post-session. This may include recommendations or a roadmap going forward. You’ll also receive a PDF of the Miro artboards that we collaboratively created within the session. Finally, and probably the most important thing is you’ll receive a huge amount of clarity in your website or app (and so will we). How it should be built, why it should be built. You’ll be in the room with top consultants in the field so there will be some essential insights and suggestions parted within the session so make use of it!
That’ll take roughly a week and from there we’ll be much better informed and have everything we need to design and build a word-class website or app.