Strategy is an interactive, facilitated workshop ran on-site that depending on the size of the team can be up to 2 days. We come to you to get the best of the experience and helps us bond as a team. It’s imperative that we run the session with key decision-makers on the project.
This stage in the project gives us the opportunity to delve deeper into your pain points to better understand your problems. We encourage you to dig deep and think about your audience to build user profiles. We get you to think about your company and we help you position it well, seek your competitors and get the upper hand. This enables strategic brand management when we develop your identity and establish how we build brand loyalty with your customers.
What comes out of this is a fully fledged plan of action where everyone is clear and fully involved. You have a clear, defined brand positioning strategy and we can begin to define your brand architecture.
We can also apply this philosophy on rebrand strategy and personal branding projects too. Your personal brand is growing evermore important when it comes to your content strategy so it’s a key part to the equation.
- Brand Positioning
- Brand Audit
- Competitor Research
- User Persona's
- Brand Goals