Strategy is an interactive, facilitated workshop ran remotely that runs at between 1 – 1.5 hour intervals over the course of 5 days. The purpose is to enlighten participants with your brand, target market and business goals which, in turn, enables us to deliver a project with the highest possible chance of success.
This stage in the project gives us the opportunity to delve deeper into your pain points to better understand your problems. We encourage you to dig deep and think about your audience to build user profiles. We get you to think about your company and we help you position it well, seek your competitors and get the upper hand. This enables strategic brand management when we develop your identity and establish how we build brand loyalty with your customers.
What comes out of this is a fully fledged plan of action where everyone is clear and fully involved. You have a clear, defined brand positioning strategy and we can begin to define your brand architecture.
We can also apply this philosophy on rebrand strategy and personal branding projects too. Your personal brand is growing evermore important when it comes to your content strategy so it’s a key part to the equation.
- Brand Positioning
- Brand Audit
- Competitor Research
- User Persona's
- Business Goals
- Brand Personality
Enough talking, let's get right to it.