Hang tight


Veratrak is a cutting-edge start-up in the heart of east London. Their blockchain product aims to solve the problems facing the supply chain in the pharmaceutical industry.

Services: Identity, Website Design & Development

Link: veratrak.com

  • UI Design: Suzannah James
  • Logo Design: Jo Durrant
  • Developer: Samuel Gregory
  • Project Lead: Samuel Gregory
Veratrak Stationary

Light Speed Secure

desktop and phone view of Veratrak website
Responsive Website Views

Our first initial sketches revolved around speed and security. Trying to emphasise their core product role. Thinking about shapes, we wanted something assertive and strong to represent the trust and security that made their product so important. Other concepts played with the idea of light (as in ‘lightening fast’) and tracking and paths to carry the blockchain idea into their identity.

Initial logo concepts
Utilising the “V” of Veratrak to create a symbol that incorporates “tracks”
“Sam and his team did a fantastic job providing a number of different logo options for us to work with. They then took all of our feedback into consideration and continuously worked with us to design the best logo for our company. We were very pleased”

Jason Lacombe – CEO

logo large format
logo small format

Final Logo

“It was brilliant to work with the team from Jupiter and the Giraffe, we had a tight timeline which they worked to and were flexible in their approach. The end result speaks for itself and we were delighted with the design and review process.”

Matt Wilson – Head of Product

Check out the website and logo at veratrak.com

Ready to launch?

Enough talking, let's get right to it.