Universal
methodology™

J&TG’s unique working process is set up to bring innovative products to life. It guarantees informed, smart decision making and compliments the exclusive products made by our diverse range of clients within the electronic consumer goods sector.

An observational tour of the methodology in practice.

The highly skilled team at Jupiter and the Giraffe combine their respective experience across creative direction, content strategy, UX design, User research, and technology to solve bold challenges set out by our clients.

As a whole, the Universal methodology refers to the phases of the design and build process. It takes in everything from planning to design, and build to testing — all fundamental pillars to ensure we deliver a profound, robust and compelling experience. These phases are iterative, and broken up into 4 stages, we call constellations.

Observe & Explore

Each J+TG engagement begins with a challenge, set out by the client in the form of an agreed brief. In this phase, the team sets out to define the challenge from a comprehensive list of research, strategy and discoveries typically gathered from the workshop phase.

Throughout the observation stage, the team will brainstorm and evaluate various possibilities and scenarios to realise an optimised, working roadmap.

Design & Build

Each J+TG engagement begins with a challenge, set out by the client in the form of an agreed brief. In this phase, the team sets out to define the challenge from a comprehensive list of research, strategy and discoveries typically gathered from the workshop phase.

Throughout the observation stage, the team will brainstorm and evaluate various possibilities and scenarios to realise an optimised, working roadmap.

Chart & Construct

Each J+TG engagement begins with a challenge, set out by the client in the form of an agreed brief. In this phase, the team sets out to define the challenge from a comprehensive list of research, strategy and discoveries typically gathered from the workshop phase.

Throughout the observation stage, the team will brainstorm and evaluate various possibilities and scenarios to realise an optimised, working roadmap.

Test & Iterate

Each J+TG engagement begins with a challenge, set out by the client in the form of an agreed brief. In this phase, the team sets out to define the challenge from a comprehensive list of research, strategy and discoveries typically gathered from the workshop phase.

Throughout the observation stage, the team will brainstorm and evaluate various possibilities and scenarios to realise an optimised, working roadmap.

Dedicated solely to you

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J&TG is able to deliver enduring brand experiences thanks to the perfect mix of creativity and science found across our highly skilled team.

Each team is purpose-driven, dedicated and fixed solely to one project — yours.

This guarantees a level of detail and commitment that we’re renowned for. No silos, no abandonment, just one synchronised, specialised team.

Connect your product to dedication